, a professor of at , refers to himself as "an openly nerdy man" and has written of a "Jock/Nerd Theory of History". He believes that income redistribution is a tactic by Jocks to prevent Nerds from gaining power over them.
The rise of and the American industry at large has allowed many "nerdy" people to accumulate large fortunes. Many stereotypically "nerdy" interests, such as and works, are now popular culture hits. Some measures of nerdiness are now allegedly considered desirable, as, to some, it suggests a person who is intelligent, respectful, interesting, and able to earn a large salary. Stereotypical nerd qualities are evolving, going from awkwardness and social ostracism to an allegedly more widespread acceptance and sometimes even celebration of their differences.
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In the , a 2010 study published in the indicated that are perceived as most likely to be nerds, followed by , while non-White and were perceived as least likely to be nerds. These stereotypes stem from concepts of and , as discussed in Ron Eglash's essay : . Among Whites, are perceived as the most nerdy and are stereotyped in similar ways to Asians.
The popular computer-related news website uses the "News for nerds. Stuff that matters." The Charles J. Sykes quote "Be nice to nerds. Chances are you'll end up working for one" has been popularized on the Internet and incorrectly attributed to . In , has been observed on May 25 since 2006, the same day as , another somewhat nerdy holiday. The date was picked because it's the anniversary of the release of .