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Zillow CEO Spencer Rascoff has one tip.

Zillow Talk: The New Rules of Real Estate

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Zillow CEO Spencer Rascoff Interview

SAN FRANCISCO - As real estate listings site Zillow heads to a $3.5 billion deal to buy Trulia that is expected to close in 2015, Zillow CEO Spencer Rascoff says the two companies will become part of a media

SAN FRANCISCO — As real estate listings site Zillow heads to a $3.5 billion deal to buy Trulia in 2015, Zillow CEO Spencer Rascoff says the two companies will become part of a media portfolio that will position it for an increasingly mobile world.

Zillow CEO Spencer Rascoff Interview

  • Agents can demonstrate the Zestimate's shortcomings by showing the discrepancy between the sales price of a home formerly owned by Zilow CEO Spencer Rascoff and its Zestimates.
  • Zillow CEO Spencer Rascoff Interview

    President Barack Obama and Zillow CEO Spencer Rascoff sat down on Wednesday, Aug. 7 for a conversation about the current housing market. A video recap of the program is available below.

    Still the websites' revenue only add up to about 4% of the $12 billion the real estate industry spends on marketing via newspaper and television ads, billboards, direct mail and the like. Zillow CEO Spencer Rascoff sees an opportunity to capture more of those marketing dollars via mobile.